Identity information – includes: name [first, last, initials], Date of Birth, e-mail address, unique consumer identifier number (including your Creators Club membership number), nickname, password, social media identifiers and information passed along to us via your Facebook or Runtastic account, your device fingerprint, and gift card codes that are assigned to you. We use it to verify your identity.

Contact information - includes: your phone number, shipping and billing address, e-mail address, Messenger ID, social media handle, any other communication channel you have used to contact us for more information. We use it to contact you for different reasons depending on the purposes stated below.

Location information - includes: your residential location, current log-in location [IP address], GPS location (if you wish to share us, for example through your mobile device settings), or the specific adidas site you have visited that might give us clues about where you are. We use it to help you find what you are looking for at your current location.

Size information - includes: shoe size, clothes size, height, weight, chest, waist, hip, inseam, body shape, heel-toe measurement. We use it to make sure your gear fits.

Purchase information - includes: your payment information (credit card number), payment risk profile (provided to us by our payment risk solution), shopping cart (your ordered items), delivery details, shipping and billing address, customer order number, purchase history with adidas, transaction ID, and any other information related to your purchase. We use it to complete your order on adidas sites and apps, in adidas stores, or other selling platforms.

Behavioural and Profile information- includes: your shopping history, Wishlist items, your browsing behaviour, your browsing preferences, your shopping preferences, in-store interactions, your workout history, product reviews, social media interactions with us, and any other intelligence we have about you to help us learn you as a consumer better, including “Community information”. We use it to know you better as a consumer, so we can send you marketing messages containing only products and services that we think you might be interested in.

Social Media information – includes: information obtained through your interaction with us on various social media channels such as Facebook, Instagram, Google, etc., including: any social media information that is publicly available such as your social media handles, social media interactions and public postings, your “Likes” and other reactions, your social media connections, your photos that are public, or those you send to us by mentioning us or following our social media posts by using “handles” or “hashtags”. We obtain this information from the social media network (e.g. Facebook, Snapchat, Instagram, etc.) directly or indirectly through third-party agencies we have agreements with.

Device information – includes: Information about your device or browser that give us an idea about your browsing behaviour or device usage. Your device information is collected by our app, and your browser information is collected by our cookies, tags, and pixels. This is often required for network security purposes. This includes, but not limited to: IP address, date and time of the visit, how long you remained on our website, the referral URL (if you came to our site via a different site or an advertisement), the pages visited on our site, your browser type, device type, versions, operating system.

Correspondence – includes: conversation we have when you contact customer service, the emails you write us about our products or services, the complaints you address to us via post, e-mail, fax, or call, notes we prepared on your feedback, call back from our Customer Service to you, and any other communication between you and adidas personnel. We record all Customer Service calls for quality assurance purposes.

Preference information - includes: preferred language, log-in location, Wishlist items, preferred shipping address, browsing preferences, our correspondence with you, your adidas product reviews. We use it to give you convenience when you visit and/or shop on our sites and apps.